Digital marketing can seem intimidating to a small business owner with a limited budget, but it doesn’t have to be. In fact, you can do quite a bit with just $100 per month. Here’s how:
Use Facebook Ads to target people who are likely to buy.
Facebook Ads are a great way to reach people who are likely to buy your product. You can target Facebook users based on their interests, location and demographics. For example, if you run an online store that sells fitness equipment for dogs, you could target people who have shown interest in fitness or dogs on Facebook by using keywords such as “fitness” and “dogs.” This will allow potential customers to see your ad when they’re browsing through their newsfeeds or looking at content related to these topics.
Once you’ve found potential customers through this targeting method (or other methods), it’s time to create ads that will get them excited about buying from you. The key here is knowing what type of content resonates best with each group of individuals so that they’ll click through into your site and make purchases later down the line–and all without spending too much money upfront!
Make sure your website is mobile friendly.
Next, make sure your website is mobile friendly.
It’s important to have a website that’s easy to use and navigate on all devices, including smartphones and tablets. If you don’t have one already, get started with a responsive template that works across all screen sizes. You can test your site’s mobile friendliness in Google’s Mobile-Friendly Test tool (it takes about 20 seconds). If it passes the test then great! If not, it may be time for an upgrade or redesign so that people visiting from their phones or tablets are able to access all the information they need from your business easily–and quickly!
Use Google My Business to enhance your local SEO.
The first step to getting your business on Google is creating a listing on the platform. You can do this by going to mybusiness.google.com and entering the name of your company, then clicking “Get verified.”
After you’ve created your profile, it’s time for some optimization! This includes adding photos and videos that show off what you do best (more on that below). Next, make sure all of the details are correct: phone number, website URL and address (make sure it matches what’s listed in Google Maps). And lastly use keywords throughout your description so people can find exactly what they’re looking for when they search locally online.”
Utilize local search engine optimization for your business address and phone number.
To get started, visit the Google My Business app and claim your business. Then add a phone number and address to your listing. You’ll also want to upload a photo of your office or storefront so that people can see what it looks like before they visit in person.
Finally, fill out all other information about what services or products you offer as well as any special promotions currently running (like “buy one get one free”).
Create great video content that showcases your brand.
Make sure you have good lighting. Lighting is one of the most important parts of creating a great video. You want your audience to see what you’re selling, but if they can’t see it, they won’t buy it!
Use a tripod. Tripods are very useful for keeping your camera steady while shooting long scenes or sequences that involve movement in front of the lens (such as walking). Tripods come with different weight ratings so make sure you get one that can hold up whatever camera and lens combination works best with your needs – whether they be big or small!
Use a microphone if possible; otherwise use headphones/earbuds so as not to disrupt others nearby while filming soundtracks later on during post-production editing stages where no sound is recorded from any external sources such as wind blowing past open windows nearby etcetera…
Don’t forget about Instagram!
Instagram is a great platform for business owners to connect with their customers. It’s also a great way to show off your products and promote your brand. You can create an Instagram account for your company and use it as an online storefront, so people know where they can find you when they’re ready to make a purchase.
The best part about Instagram is that it’s free! There are no hidden costs or hidden fees associated with using this platform; all you need is access to an internet connection (and perhaps some graphic design software).
With the right digital marketing strategy, you can succeed with a small budget.
As a small business owner, you likely have a limited budget. But that doesn’t mean you can’t be successful with digital marketing. In fact, it’s easier than ever for small businesses to build an online presence and attract new customers at affordable prices.
The key is knowing how much money to spend on what and where–and also knowing how much time (and energy) should go into each tactic so that they don’t become overwhelming burdens on your day-to-day operations.
Spirit Media Digital Marketing Strategy: Low-Cost, Wider Reach
With the right digital marketing strategy, you can succeed with a small budget. The key is to focus on the platforms that will give you the biggest return on investment and make sure that your website is mobile friendly so that people who are searching online can find your business easily.
Our team of experts take pride in crafting cost-efficient yet highly effective digital marketing strategies tailored specifically for small businesses. We believe in your big dreams and aim to fuel them, balancing your constraints with our creativity. Contact us today!
