We’ll create a comprehensive and detailed brand assessment to understand your business from an outsider’s perspective. This includes everything from your company’s mission, vision, and values, to your target market and customer personas.
We don’t just specialize in book publishing and book marketing; we provide marketing for businesses without books.
But first, let’s take a look at how our experienced brand specialists go about their work.
Brand Health
Brand Health is the overall condition of your brand. It’s a measure of how well your brand is performing in its current market and against its stated goals.
Brand Health gives us an opportunity to see the strengths and weaknesses of your entire business from a holistic perspective, so we can understand where there’s room for improvement before making big changes that could have negative consequences on other aspects of your business (like sales).
We’ll look at key areas like:
- What does “brand” mean to you?
- Who are your target customers?
- What makes them different from other people who might be interested in what you offer? This helps us understand why they choose one option over another when presented with similar choices (e.g., buying products from competitors).
Brand Strength
Brand strength is a measure of the power, popularity, or quality of a brand. Brand strength can be measured by many different aspects, such as:
- Brand Awareness – How well known is your brand? Do you have a high level of awareness in terms of name recognition and recall?
- Brand Loyalty – Are consumers loyal to your brand? Do people prefer one product over another because they like it better? Or do they choose based on price point and availability?
- Brand Equity – What does the public think about your business in general (image)? Do they associate any positive or negative feelings with what it stands for or represents?
Brand Value
Brand value is the net present value of the future cash flows that are expected to be derived from your brand. Brand equity is a function of brand value, which is the sum of all intangible assets that make up your brand. These assets include:
- Brand recognition and awareness
- Customer loyalty and advocacy
Perceived quality (or superiority)
Risk Assessment
A brand that is not consistent across all platforms is like a car with no tires. It’ll get you from point A to point B, but it won’t look good doing it!
When we assess your brand, we are looking at the risks of not having a brand that is consistent across all platforms. This includes social media, email communication, and web design, as well as any other channels where you communicate with your customers or clients.
Personality Assessment
Brand personality is a key factor in how your brand is perceived. It’s the overall impression you want to create with your customers, and it can be expressed through several different aspects of your company, including:
- The tone of voice used on social media and advertising copy
- The look of your website or app (including colors, fonts, and images)
How employees interact with customers and potential hires
Brand Equity Assessment
The brand equity assessment is a measurement of the intangible value of your brand. It’s an indicator of how strong and valuable your name is to consumers and can be measured by looking at things like consumer awareness and preference for your products or services.
Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis
Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis is a framework that you can use to identify the strengths and weaknesses of your brand. It’s also a way to evaluate the opportunities and threats facing your brand.
Strengths: Strengths are internal factors that either positively affect a company’s performance or increase its ability to compete in its industry or market sector. These include:
- Unique products/services
- Strong competitive position
Spirit Media: Branding Assessment Done by Experienced Brand Specialists
A branding assessment can help you get a better understanding of your brand and where it stands in the market. The goal of a branding assessment is to capture the current status of your entire business so that we can see its strengths and weaknesses better than ever before. If you’re looking for a way to take your business to the next level, then we encourage you to contact us today!
