Achieving tangible, measurable results with digital marketing can be elusive. At Spirit Media, we know every dollar in your marketing budget matters, so we focus on moving the needle on the metrics that matter. But you don’t have to take our word for it; this case study demonstrates how Spirit Media’s strategic approach led to a remarkable increase in ad click and call-in rates, driving significant business growth within a short period.
Client Background
This data was taken from one of our clients, a prominent mental health clinic in Raleigh, North Carolina. They offer both physical and virtual appointments to a diverse clientele. Accredited by the North Carolina Psychiatric Association and the American Psychiatric Association, our client has established itself as a trusted provider in the region. Despite its solid reputation, the clinic faced challenges optimizing its digital marketing efforts, particularly with its Google Ad campaigns.
The Challenge
Before partnering with Spirit Media, our client needed help to convert its substantial investment in Google Ads into tangible results. Between February and September 2022, the clinic’s ads received 146,000 impressions but only yielded 946 actions and 94 phone calls. This gap between ad impressions and actionable outcomes highlighted a critical need for a more effective digital marketing strategy.
Spirit Media’s Solutions and Strategy
Spirit Media implemented changes in their marketing strategy in October 2022. The goal was clear: to enhance the clinic’s digital marketing performance by targeting the right audience and optimizing ad campaigns for better conversions.
Customized Marketing Strategy
The first step was developing a master marketing strategy tailored to our client’s needs. Spirit Media focused on creating and customizing ads to resonate more with our clinic’s ideal audience. This approach increased visibility and ensured that the right people were engaging with the ads.
Early Successes
The impact of Spirit Media’s strategy was almost immediate. In October 2022 alone, ad impressions surged to 13,500, with 752 clicks and 99 calls – surpassing the total number of calls received in the previous eight months combined. By November, the results were even more impressive: ad impressions climbed to 23,600, clicks to 1,009, and calls to 203.
Outcomes and Benefits
Spirit Media’s efforts over the first 90 days were nothing short of transformative. Our client saw an increase in calls from 94 over eight months to 426 in just 90 days, representing a staggering 400% increase. Additionally, the ad click rate improved from 986 to 3,080 clicks, marking a 200% increase.
Boost in Visibility and Conversions
By customizing the ad campaigns and focusing on the target audience, we have significantly boosted the visibility of our client’s ads. This customization increased the number of clicks and improved the quality of the interactions, leading to higher conversion rates.
Key Takeaways
This case study underscores the importance of a well-crafted digital marketing strategy and the value of partnering with an experienced marketing firm like Spirit Media. Here are some key takeaways we want you to remember:
- Results-Driven Approach:At Spirit Media we offer a relentless focus on measurable results ensures that every marketing dollar spent translates into tangible outcomes.
- Quick Turnaround: We want to give you results quickly. This case study showcases our ability ability to deliver as evidenced by the 90-day transformation.
- Tailored Strategies: Never underestimate the power of a customized marketing strategies that align with your specific needs. Our strategy made all the difference.
- Expertise and Experience: We aren’t new at this. The professionals on our team have an extensive background and unique insight into marketing strategy, our experienced professionals are adept at quickly identifying and implementing effective marketing solutions.
In Closing
Achieving and sustaining growth requires more than an online presence; it demands strategic, results-oriented marketing. Spirit Media’s work is a testament to how effective digital marketing can elevate a business’s performance by enhancing ad campaigns and targeting the right audience. Spirit Media improved visibility and significantly boosted conversion rates and call-in numbers.
Spirit Media offers a proven track record of success. If your ready to recalibrate your digital marketing efforts, we can help! When you partner with us, we will work to transform your digital marketing strategy and achieve the results you need. Our commitment to driving measurable results within a short timeframe can give your business the competitive edge needed to set your business apart. Reach out to us today to start your journey today!