It’s an exciting time to be part of the Spirit Media family. Our commitment to you goes beyond simply publishing your book; our ultimate goal is to amplify your message, ensuring it reaches and impacts the world.
We are passionate about creating strategies to help you market your book effectively. At Spirit Media, we start everything with marketing first, because your story deserves to be heard by as many people as possible. Here are some key factors we consider with every book marketing strategy:
The Power of Reviews
In a world saturated with short-form content, podcasts offer a refreshing change. The long-form nature of podcasting allows for in-depth discussions and storytelling that can evoke emotions and create lasting impressions. When a podcast listener tunes into a podcast episode, they often do so for an extended period, giving them the opportunity to connect with the hosts and the content on a deeper level.
Making Google Work for You
While Amazon stands as the number one book seller, Google is the number one browser. Ensuring Google directs potential readers to your Amazon page is a game-changer which is why we create robust marketing plans that include an optimized website to drive the maximum amount of traffic to your Amazon listing. Our marketing packages include a custom 50-page website built on WordPress, equipped with robust Search Engine Optimization (SEO) to guarantee measurable results. This means your book gets the visibility it deserves, driving traffic from Google straight to your Amazon listing.
Comprehensive Marketing Packages
We understand that as an author, your primary focus should be on your message. That’s why we’ve designed comprehensive marketing packages to support your journey. Here’s what we offer:
- Custom WordPress Website: A 50-page site tailored to your book and brand, fully optimized for search engines.
- Master Marketing Strategy: A detailed plan to ensure your book reaches its target audience effectively.
- Branding Guide: A comprehensive guide to maintain consistency in your branding efforts.
- Monthly Blogs: We produce two blogs per month to support your SEO strategy.
- Graphic Design: Professional design services to enhance your branding.
- Client Management: Access to a client portal and daily support.
- Monthly Analytics Report: Detailed reports to track your progress and refine strategies.
Leveraging Google Ad Grants for Nonprofits
For our authors affiliated with nonprofit organizations, Google Ad Grants offer an incredible opportunity. This grant provides $10,000 per month in free advertising, which can significantly boost donations, subscribers, and volunteers. Managing these ads, however, can be time-consuming and complex. Spirit Media can handle your Google Ad Grants for just $500 per month. This way, you can focus on your mission while we maximize your ad potential. Imagine $120,000 a year in free advertising managed expertly for just $6,000 annually.
The Impact of YouTube
YouTube, the second-largest browser in the world, is another powerful platform for driving traffic to your Amazon page. Video content is king, and weekly engagement can make a substantial difference. At Spirit Media, we champion our books through LIVE podcast shows, distributing content across YouTube and social media algorithms. We offer this service to our clients for $500 per month, allowing you to focus on your message while we manage your online presence.
Accelerating Sales with Amazon Ads
Books with ads sell ten times more than books without them. Once your foundational marketing strategies are in place, adding paid ads on Amazon can propel your sales to new heights. Our team can set these up for you, tailored to whatever ad spend you choose.
Why Amazon Ads Matter
Amazon is the world’s largest online marketplace for books. With millions of titles available, standing out can be challenging. Paid ads on Amazon are a powerful tool to increase your book’s visibility. These ads appear in search results and on product pages, making your book more likely to be seen by potential readers. This increased exposure can lead to higher sales and more reviews, further boosting your book’s credibility and attractiveness.
Expanding Reach with Podcasts and Speaking Tours
Podcast marketing offers tremendous benefits, including increased exposure, name recognition, and more sales. We produce and manage podcast shows for our clients and can even organize a podcast tour where you appear as a guest on multiple shows. This month alone, I’ve been featured on five podcasts in addition to my weekly shows. This continuous engagement keeps my message active and relevant.
For $250 per booking or a flat rate of $3,200 per month, we can handle all aspects of your podcast and speaking tours, ensuring a new level of exposure and engagement for your book.
A Commitment to Your Success
At Spirit Media, our approach is rooted in the belief that your message is worthy of investment. The prices for our services are not merely costs; they are investments in your future success. Our role is to amplify your message and that is ingrained in everything we do. We are committed to ensuring that your book not only reaches its intended audience but also creates a lasting impact.
Conclusion
Effective marketing is the cornerstone of a successful book launch. By leveraging reviews, optimizing for search engines, utilizing Google Ad Grants, engaging through YouTube, and expanding through podcasts and speaking tours, we can elevate your book’s presence in the market. Spirit Media is here to support you every step of the way, providing the tools, strategies, and expertise needed to turn your book into a bestseller.
Let’s embark on this journey together and make your book a resounding success.
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